In recent weeks, one of my clients has seen a significant decline in conversions from Google ads, leading him to suspend most of his advertising campaigns.
Have others here observed the same thing? What exactly is going on here? Where is online advertising heading? Will we soon see AI overviews with explicit or hidden advertising?
After nearly two decades of complaining loudly about deteriorating quality of Google search results and Ad injection, Google puts in AI summaries and provides 1-shot answers to >50% of queries, annihilating the advertising business in the process and TFA is complaining about that?
This is a win! I'm going to enjoy it while it lasts...
I guarantee that the minute enough people wake up and cut their advertising spend with Google, then they'll change tack again.
I wouldn't want to be hanging my career on "SEO marketing" right now..
Archelaos|23 days ago
Have others here observed the same thing? What exactly is going on here? Where is online advertising heading? Will we soon see AI overviews with explicit or hidden advertising?
dfex|23 days ago
After nearly two decades of complaining loudly about deteriorating quality of Google search results and Ad injection, Google puts in AI summaries and provides 1-shot answers to >50% of queries, annihilating the advertising business in the process and TFA is complaining about that?
This is a win! I'm going to enjoy it while it lasts...
I guarantee that the minute enough people wake up and cut their advertising spend with Google, then they'll change tack again.
I wouldn't want to be hanging my career on "SEO marketing" right now..
nicbou|15 days ago