[Ukv]

> Why should it be Google's (or Bing's) duty to filter those out?

Google intentionally disguises ads as search results, and even lets advertisers present a fake URL. When the system's purpose is to profit from tricking inattentive users, I think they should take on some liability for the outcome of what they're tricking people into doing.

Not to say that better teaching security isn't also a good idea.