Googles search revenue comes from ads which depend somewhat on the quality and speed of the search result. Yeah, a better LLM could do it but a better pagerank with NLP that actually works again could do it.
I use ddg instead of google but it does show answers. I don't go to google for chatbots, i do go to find answers and more than not i find myself unsatisfied with the LLM answer so i end up diving past SEO spam (also LLM written these days) to find where i need to go. It's very frustrating and i'm feeling very pessimistic about the future of the web. It seems to be atrophying.
mg|19 days ago
In most countries, AI answers are the central aspect of Google now. Not the ranked pages.
goalieca|19 days ago