[pahkah]

I think there are two different definitions of "significant information" at play here. I interpreted the GP comment to mean "information about the thing being advertised".

The point of the flyer is that you need to get the person to process one bit of information in the first 200ms: scroll or stay. GP's point is that that has little, if anything, to do with the ostensible purpose of advertising, informing people about a product.

[jayd16]

If you're selling a new GPU, showing the GPU in the first frame seems like a good bet and perfectly ethical, no? Same for a game, movie, food, car.