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jmercouris | 19 days ago

It makes sense, for example, if you use turmeric in a rice dish, would you say it is artificially colored? In a sense rice isn’t yellow, but it is a natural dye.

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elil17|19 days ago

That is not what this is about. You've always been able to advertise rice with turmeric as free from artificial colors. Here, the FDA is allowing for so-called natural dyes which are just chemicals that have been extracted from plants (usually through solvents). Imagine taking the turmeric, soaking it in gasoline, then distilling the color back out of the gasoline. The only requirement is that the color itself is not petroleum-derived.

gruez|19 days ago

>Here, the FDA is allowing for so-called natural dyes which are just chemicals that have been extracted from plants (usually through solvents). Imagine taking the turmeric, soaking it in gasoline, then distilling the color back out of the gasoline.

That's basically what's done for vegetable oils so should vegetable oils be called "artificial" as well? Is there a principled way of defining what amount of scary chemical involvement is needed for something natural to lose its "natural" designation? Are pretzels at risk because they're dipped in lye (ie. drain cleaners)?

SPICLK2|18 days ago

Tumeric is a chemical that has been extracted from plants!

Your scenario holds for any part of any food processing, not just food colours. The issue is that the definition of "natural" when applied to food is impossible to pin down. Can we process using solvents? What if those solvents were brewed? At what point does heat and pressure treatment become "unnatural"? Can I use an acid for processing? Can I use vinegar?

The various vegetable, seed and nut oils that form the basis for so many food products are very problematic if you want "natural" food.

jbstack|19 days ago

Where's the boundary between "natural" and "artificial"? If we're allowing processing in the definition of "natural" (e.g. extracting a chemical from a plant using a solvent) then everything is natural: it's all ultimately derived from something that naturally occurred on Earth.

dathinab|19 days ago

The think is you

1. add turmeric not color extracted from turmeric

2. you don't add the turmeric just to get the color

What this is about is if a company things their rice + turmeric isn't "popping" enough in color they can extract colors from other food or even non eatable plants and then say "no artificial colors" while the color of the end product is very well artificial/not natural.

Add in that "natural sourced" doesn't mean healthy but many people think it does this is pretty deceptive. (E.g. one of the worst pesticides, banned decades ago, was neurotoxin extracted from plants, _and then highly concentrated_. But 100% natural sourced so the FDA would treat it as not "artificial" even if the concentration of it and separation from the plant is not natural at all.)

giancarlostoro|19 days ago

My thing is why not just spell it out as "Color due to x, not due to some artificial dye" or something reasonable? It should just be descriptive enough, I feel like I've seen similar messaging on some foods.

groundzeros2015|19 days ago

Color due to X is a statement about causality.

cesaref|19 days ago

Except it has a taste. I think finding something with just the colour and no taste would be a better example of this.

IAmBroom|19 days ago

Go find that unicorn. Make your first $100M.

Also: that's a completely different issue to "describing its presence as 'artificial'". Needs a new thread.