[13pixels]

The shift to zero-click discovery is definitely real. We've been tracking this "AI visibility" metric internally too (using a mix of prompt injection and search monitoring) and found that brand mentions correlate strongly with structured data quality and entity clarity, rather than traditional backlinks.

It seems like LLMs prioritize "authoritative entities" over "keyword-optimized pages". For example, if you're cited in authoritative industry reports or have a clear Knowledge Graph entity, you're much more likely to be recommended.

One interesting thing we've noticed: different models have distinct "personalities" in recommendations. Perplexity leans heavily on recent news/citations, while ChatGPT seems to favor established, long-term authority sources.

(Disclosure: working on this problem at VectorGap)