[pwatsonwailes]

It's what always happens when there's a disconnect between the product built and the actual thing people want to do. In marketing, we differentiate between Jobs-As-Activities (the task of "changing a background") and Jobs-As-Progress (the user trying to go from something being unsatisfactory to something better).

When UI feels dumbed down to that level, or hidden behind advanced settings, it’s often because the product team ends up treating users as a gestalt persona, rather than thinking about their constraints around time and attention. The most meaningful innovations occur when customer insights influence development before launch; sadly, that frequently doesn't happen. People launch the thing, come up with features they could add, ask what people want from that list (and potentially don't even do that) and then add stuff like barnacles accumulating on a ship.