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He is objectively a very popular artist - as he mentions in the article he has made > $1million/yr at least one year (and I imagine more often that once). I do own one of his honey bears and I remember in the online "drop", based a price of $500/bear, he made ~$300k in that single drop which sold out in approximately 20 minutes.

I think the people you hear expressing dislike is probably due to his popularity and how often you see the honey bears around SF. He's also a Stanford economics grad, and some people in SF really dislike the stereotypical Stanford alums who think they're superior beings.