[Intralexical]

The modern adtech stack is uniquely sinister, especially compared to its antecedents in society. TikTok is not only one of a select few big tech companies that dominate it, but (according to the article), it's becoming increasingly invasive "in unusual ways compared to its competitors".

(I have no idea whether that second part is true, as most of the article seems to be spent explaining the concept of the tracking pixel for non-technical readers.)