1. Google had recently exploited their home page to push chrome browser successfully altering the browser market. They pushed anyone visiting Google to chrome with a popup on the home page. The same opportunity was there for G+, but with updates from friends.
2. Everyone already had a Google account and many millennials were using Google Talk at the time. It appeared Google could undermine the network effects.
3. The UI of G+ appeared better
4. Facebook had released the newsfeed otherwise known as ‘stalker mode’ at the time and people recoiled at the idea of broadcasting their every action to every acquaintance. The circles idea was a way of providing both privacy and the ability to broadcast widely when needed.
5. Google had tons of money and devoted their world class highly paid genius employees to building a social network.
You can see parallels to each of these in AI now. Their pre existing index of all the world’s information, their existing search engine that you can easily pop an LLM in, the huge lead in cash, etc. They are in a great position but don’t underestimate their ability to waste it.
Google definitely benefited from being able to push Chrome on the homepage, but it was also a bit of a layup given every other browser completely sucked at the time. Chrome said that browsing the Internet didn't have to be slow and caught MS+Mozilla with their pants down. Safari is still working on pulling theirs back up.
I'm with you on this. I've been an early paid Antigravity IDE user. Their recent silent rug pull on quotas, where without any warning you get rate-limited for 5 days in the middle of code refactoring, enrages users, not simply making them unsatisfied with the product. It actually makes you hate the evil company.
So is Gemini tbh. It's the only agent I've used that gets itself stuck in ridiculous loops repeating "ok. I'm done. I'm ready to commit the changes. There are no bugs. I'm done."
Google somehow manages to fumble the easiest layups. I think Anthropic et al have a real chance here.
Google's product management and discipline are absolute horsesh*t. But they have a moat and its extreme technical competence. They own their infra from the hardware (custom ASICs, their own data centers, global intranet, etc.) all the way up to the models and product platforms to deploy it in. To the extent that making LLMs work to solve real world problems is a technical problem, landing Gemini is absolutely in Google's wheelhouse.
Hard to bet against Hassabis + Google's resources. This is in their wheelhouse, and it's eating their search business and refactoring their cloud business. G+ seemed like a way to get more people to Google for login and tracking.
I thought it was a far superior UI to facebook when it launched. I tried to use it but the gravity of the network effect was too strong on facebook's side.
In the end I'd rather if both had failed. Although one can argue that they actually did. But that's another story.
I very much wanted Google Plus to succeed. Circles was a great idea in my opinion. Google Plus profiles could be the personal home page for the rest of us but of course, Google being Google...
That being said, tying bonuses for the whole company on the success of Google+ was too much even for me.
Everything was obviously DOA after it dies. I also thought it wouldn't last but it wouldn't be the first or last tech company initiative that lived on long after people thought it would die. Weird things happen. "Obviously" isn't a good filter.
twobitshifter|17 days ago
2. Everyone already had a Google account and many millennials were using Google Talk at the time. It appeared Google could undermine the network effects.
3. The UI of G+ appeared better
4. Facebook had released the newsfeed otherwise known as ‘stalker mode’ at the time and people recoiled at the idea of broadcasting their every action to every acquaintance. The circles idea was a way of providing both privacy and the ability to broadcast widely when needed.
5. Google had tons of money and devoted their world class highly paid genius employees to building a social network.
You can see parallels to each of these in AI now. Their pre existing index of all the world’s information, their existing search engine that you can easily pop an LLM in, the huge lead in cash, etc. They are in a great position but don’t underestimate their ability to waste it.
llbbdd|16 days ago
cft|17 days ago
akersten|17 days ago
Google somehow manages to fumble the easiest layups. I think Anthropic et al have a real chance here.
0xcafefood|17 days ago
WheatMillington|17 days ago
QuantumGood|17 days ago
milleramp|17 days ago
BobbyTables2|17 days ago
Makes CoPilot look like something from a Sci-Fi movie.
abraxas|17 days ago
In the end I'd rather if both had failed. Although one can argue that they actually did. But that's another story.
mcny|17 days ago
That being said, tying bonuses for the whole company on the success of Google+ was too much even for me.
MattGrommes|17 days ago
mhitza|17 days ago
It became clear they where desperate about user numbers when thay forced the merge of Youtube accounts. Or something like that.
cortesoft|17 days ago