[ValtteriL]

Why would your customer invest in your system instead of going directly to stocks/ETFs?

The people holding 10k€+ in cash/ bank savings account that I know are old, tech illiterate, afraid of investing, and oblivious to the effects of inflation. They simply store the money somewhere so they can use it later at a short notice.

With these people you have way too much friction with the Coinbase way. Even if you succeeded in convincing them they deserve yield, it will be hard to compete with investing tools that are integrated into their banking apps that show higher profits than you.

[AlePra00]

You’re right that tech-lilliterate retirees aren’t our customer. Our early adopter is 25-40, digitally comfortable, has money sitting idle not because they’re scared of investing but because they want liquidity and simplicity without decisions. Stocks/ETFs are a different risk profile you can lose 20% in a quarter. Our yield comes from overcollateralized lending (150-200% collateral). It’s not risk-free, but it’s fundamentally different from equity exposure. We’re filling the gap between “savings account earning nothing” and “invested in markets with real volatility” — liquid, passive, stable yield. That gap doesn’t really exist in European fintech today.