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Funes- | 16 days ago
Hear me out: banning advertising on the Internet. It's the only way. It's the primordial domino tile. You knock that one over, every other tile follows suit. It's the mother of chain reactions. There would be no social media, no Internet as we know it. Imagine having TikTok, YouTube or X trying to survive on subscriptions alone in their current iterations. Impossible. They'd need to change their top priority from "maximizing engagement by fostering addictive behavior" to "offering a product with enough quality for someone to pay a fee in order to be able to use it".
Some comments were deferred for faster rendering.
bruce511|15 days ago
For example is my blog talking about Windows considered as Advertising? What about my blog discussing products we make? What about the web site for my local restaurant?
If I add my restaurant location to Google maps, is that advertising? Are review sites?
If I'm an aggregator (like booking.com) and I display the results for a search is that advertising?
I assume though you meant advertising as in 3rd party advertising. So no Google ad words, no YouTube ads etc. Ok, let's explore that...take say YouTube...
Can creators still embed "sponsored by" scenes? Can they do product placement?
Your suggestion is, unfortunately, not implementable. Leaving aside the merit for a moment, there's just no way that any politician can make it happen. Google and Facebook are too big, with too much cash to lobby with. And that's before you tell everyone that the free internet is no more, now you gotta pay subscriptions.
And, here's the kicker, even if you did force users to pay for Facebook and Google, it's still in their interest to maximize engagement...
stingraycharles|15 days ago
It’s about the compensation. That makes it advertising.
Regular booking.com is fine. Paying booking.com to allow your results to appear higher is not.
Regular Google Maps to register your restaurant is fine. Paying Google Maps to promote your restaurant is not.
It’s not that hard to implement. Advertising is pretty well defined.
littlecranky67|15 days ago
xg15|15 days ago
rrgok|15 days ago
reddalo|15 days ago
Kerrick|15 days ago
- https://www.ftc.gov/sites/default/files/documents/federal_re...
atoav|15 days ago
kerkeslager|15 days ago
I mean are you really asking whether creators embedding "sponsored by" scenes is an ad as if you don't know? C'mon, don't insult your readers with this nonsense.
HN commenters are not legislators, and even if random HN commenters can't draft legislation, that doesn't mean that a minimally-funded team of experts would have any difficulty with the problem.
Moldoteck|15 days ago
toofy|15 days ago
jodrellblank|15 days ago
> "Your suggestion is, unfortunately, not implementable."
How about trying it before giving up? Cookie banners were implementable. Laws requiring ID schemes are being implemented. Know-your-customer laws have been implemented. GDPR has been implemented. HIPPA and Sarbanes-Oxley have been implemented. Anti-pornography laws have been implemented despite the gotcha of "but but how will anyone tell what's porn and what isn't?".
"not making a decision" is a decision. Companies are exploiting advertising - trying to avoid doing anything that might be imperfect because it's hard is taking a position, and it's a position in favour of explotative advertising.
gchamonlive|16 days ago
lich_king|16 days ago
The thing that changed in the mid-2000s was that we found ways to not only provide these services, but extract billions of dollars while doing it. Good for Mark Zuckerberg, but I doubt the internet would be hurting without that.
gpm|16 days ago
coldtea|16 days ago
tokyobreakfast|16 days ago
ahallock|16 days ago
Scarblac|15 days ago
If that's not viable enough, so be it.
goosejuice|16 days ago
ulrikrasmussen|15 days ago
Hikikomori|16 days ago
kerkeslager|15 days ago
I think one thing to understand about advertising is that it fundamentally breaks the way capitalists say capitalism works. If you really want capitalism to be about competition to create the best quality at the lowest cost, then you can't have advertising. Advertising inherently drives up cost because it costs, and it allows lower-quality, higher-ost products to outcompete higher-quality, lower-cost products if they are better advertised.
And before some advertiser comes along and says, "But how will we find out about goods and services!?" Search engines. Independent reviewers. Word out mouth. Experts. These are solved problems.
And more to the point, advertising is literally the worst way to find out about goods and services. Mostly, advertising is simply lies, and when it's telling the truth it's not telling you the whole truth. If you're concerned about people being able to find out about goods and services with any accuracy, then you should be against advertising. Ads aren't information, they're misinformation which prevents consumers from making accurately informed decisions.
skeptic_ai|15 days ago
But in reality is going to crap too as how you select the “right” company? If the company is owned by Gov then it will probably be worst than now.
Then it will be back to communism
recursive|16 days ago
matthewsinclair|16 days ago
[0]: https://matthewsinclair.com/blog/0177-what-if-we-taxed-adver...
mrtksn|16 days ago
tcfhgj|16 days ago
nine_k|15 days ago
OTOH I gladly pay for YouTube Premium.
LaundroMat|15 days ago
rsolva|15 days ago
Terr_|15 days ago
1. Reform occurs, now ad-networks serve ads based on the content it appears near, rather than analyzing the viewer.
2. Ad-network says "You know, I'd pay more if you had a version of this content that drew people who were X, Y, Z..."
3. The sites start duplicating their content into hundreds of inconsequentially-different sub-versions, profiling visitors to guide them to "what fits your interests", but it's actually a secret signal to the ad-networks.
4. Ad-network, super-coincidentally, releases tools that can "help" sites do it.
Aloha|15 days ago
unknown|15 days ago
[deleted]
fooker|16 days ago
If you try to regulate this, everything will be an ad in disguise.
In my opinion, that's the direction we are heading towards with AI anyway.
I'm surprised we haven't seen an instance of 'pay to increase bias towards my product in training' yet.
phire|16 days ago
Require that every user must be shown the exact same ads (probabilistically). Don't allow any kind of interest or demographic based targeting for paid content.
Advertisers would still be able to place Ads on pages they know there target audience goes, but wouldn't be able to make those same Ads follow that target audience around the internet.
intended|16 days ago
You don’t need to go too far down the rabbit hole. You need to introduce friction to ads.
Subscription revenues are tiny when compared ad revenue, so I expect people will resist this idea ferociously.
NeutralCrane|15 days ago
AmbroseBierce|16 days ago
allan_s|16 days ago
I.e displaying an ads about Sentry on a ads technica page, find . Displaying an ads about hiking equipment on ars techbica because i made a google search abd it is estimated I like that -> not fine. It would kill all the incentive to overtrack the ROI will no more justify the cost.
NeutralCrane|15 days ago
SecretDreams|15 days ago
mmonaghan|15 days ago
The primordial domino tile is human nature, which you're not going to knock over. The solution is probably closer to what China does - punish companies that don't prioritize/train algos to prioritize the values we hold dear. Basically, just keep beating meta and bytedance until they decide to get their timelines out of the politics game and into the education game, for example, or the democracy game, or whatever your country's main issues are.
I think there's definitely room to regulate "divisiveness" though, and that's a little clearer than "addictive design".
hirenj|15 days ago
thesmtsolver2|16 days ago
Funes-|16 days ago
Xelbair|16 days ago
but you can help this by banning all forms of active tracking.
Static ads only, no click tracking, and complete ban on profiling clients and especially on adjusting prices based on client/possible client behavior patterns.
skissane|16 days ago
To become a member of the EU, you have to first join the Council of Europe and its European Convention on Human Rights – article 10 of which guarantees the right to free expression. The EU also has its own Charter of Fundamental Rights which says the same thing. And the plan is for the EU to become a party to the Convention in its own right, although that's got bogged down in technical legal disputes and still hasn't happened, despite the 2009 Lisbon Treaty mandating it.
The US First Amendment has no exceptions as worded, but the US Supreme Court has read some into it. The Convention has exceptions listed in the text, although they are vaguely defined – but like the US, the European Court of Human Rights has developed extensive case law on the scope of those exceptions.
The big difference in practice is the US exceptions end up being significantly more narrow than those in Europe. However, given in both, the details of the exceptions are in case law – courts can and do change their mind, so this difference could potentially change (either by narrowing or broadening) in the decades to come.
admadguy|16 days ago
Barrin92|16 days ago
You don't, but the EU doesn't need to care about American ideas of free speech. This is actually in some sense the biggest hurdle to all of this, the psychologically defensive posture that somehow assumes that on European territory this should even be a concern. Also as a sidenote this is even within America a kind of revisionist history, the 20th century had plenty of broadcasting and licensing rules. This unfettered, deregulated commercial environment is even in the US a creature of the last ~40-50 years, and those unchained companies, not unironically, then went on to convince everyone to defend that state of affairs given each opportunity.
coldtea|16 days ago
Conflating advertising with free speech is like conflating sex work with reproductive rights.
layer8|16 days ago
mrob|16 days ago
WinstonSmith84|16 days ago
whackernews|16 days ago
BrenBarn|16 days ago
xvector|16 days ago
coldtea|16 days ago
People would also be better of without 90% of the ad-driven internet.
mrob|16 days ago
gloosx|15 days ago
permo-w|15 days ago
permo-w|15 days ago
virgildotcodes|15 days ago
AlecSchueler|15 days ago
Addiction is a precursor to poverty. If we accept the domino theory of "online advertising -> addictive design" then the fundamental evil becomes clear. Holding people in poverty in order to profit from their time and attention.
mschild|15 days ago
Lets say I'm reading a laptop review. Show me adds from the laptop manufacturer or of websites that sell said laptop. People reading the review are likely in the market for a laptop so it makes sense to show it. At most you could probably narrow it down to the country so a German doesn't get shown a Best Buy ad but thats as far as I would go.
CuriousSkeptic|15 days ago
Is another area needing new legislation. Changes to copyright, interoperability requirements and such, we can change more than one parameter
thfuran|15 days ago
I think it's fundamentally anti-competitive.
phyzix5761|15 days ago
Those of us who dislike these practices already have a choice. We can simply not use the service. So why remove that choice from others who don't mind ads and are willing to use the free version?
Also, forcing a paid only model raises the barrier to entry. Most of the world lives on less than $10 a day, so a subscription would effectively limit access to relatively wealthy people by global standards.
thaumasiotes|15 days ago
You know, we used to have Flash games that were free to play and ad supported.
With the iPhone, those died, and now we have mobile games that support themselves with microtransactions.
The method of collecting fees on the games was to lower their quality, not to raise it.
noosphr|16 days ago
samrus|15 days ago
dehrmann|16 days ago
derektank|15 days ago
amelius|15 days ago
normie3000|16 days ago
Using an ad-blocker gets rid of most visible ads online, but there's still paid content in various forms which may be more effective than straight adverts anyway.
raw_anon_1111|15 days ago
Are you going to put up a “Great Firewall of America” to keep non US sites advertising sites from being seen by US citizens? Are you going to stop podcasts from advertising?
fsflover|15 days ago
This. Discussion: https://news.ycombinator.com/item?id=43595269
cyanydeez|15 days ago
jaredklewis|15 days ago
“Good news voters! You now have to pay for your email, search engines, and social media accounts.” Privacy and healthy digital habits are issues dear to my heart and issues that I think are gaining some modest traction, but they just can’t compete with a core pocketbook issues like making everything cost more. In the US, we just elected a guy that campaigned on, among other things, ending democracy, because (at least according to some political pundits) egg prices went up under Biden.
“But you pay that cost now, it’s just hidden!” I know, I know. But that doesn’t strike me as a politically winning argument. It’s like trying to explain to people that inflation is ok as long as if in adjusted terms wages outpace it; technically correct, but a political loser.
I would be happy to be wrong of course.
thfuran|15 days ago
kaycey2022|16 days ago
kuschku|16 days ago
Today, on June 1st 2030, I'd like to announce the launch of the fediverse cooperative, the first cooperative social media platform.
We pay out all our membership fees (minus hosting costs) to our entire cooperative.
To use our servers, you'll obviously have to become member of our cooperative, paying $100 a month in membership fees, and earning $99.50 a month in dividends.
charcircuit|15 days ago
samrus|15 days ago
yallpendantools|16 days ago
In a sense, I'm just agreeing with a fellow comment in the vicinity of this thread that said GDPR is already the EU's shot at banning (targeted) ads---it's just implemented piss-poorly. Personally formulated, my sentiment is that GDPR as it stands today is a step in the right direction towards scaling back advertisement overreach but we have a long way to go still.
Ofc it's impossible to blanket ban targeted ads because at best you end up in a philosophical argument about what counts as "targeting", at worse you either (a) indiscriminately kill a whole industry with a lot of collateral casualties or (b) just make internet advertising even worse for all of us.
My position here is that ads can be fine if they
1. are even somewhat relevant to me.
2. didn't harvest user data to target me.
3. are not annoyingly placed.
4. are not malware vectors/do not hijack your experience with dark patterns when you do click them.
To be super clear on the kind of guy talking from his soapbox here: I only browse YT on a browser with ad blockers but I don't mind sponsor segments in the videos I watch. They're a small annoyance but IMO trying to skip them is already a bigger annoyance hence why I don't even bother at all. That said, I've never converted from eyeball to even customer from sponsor segments.
I'd call this the "pre-algorithmic" advertising approach. It's how your eyeballs crossed ads in the 90s and IMO if we can impose this approach/model in the internet, then we can strike a good balance of having corporations make money off the internet and keeping the internet healthy.
magarnicle|16 days ago
I want to be able to browse the internet for free, where the sites have a sustainable business model and can therefore make high-quality content, but I don't want to have to sign up to a subscription for everything.
I want to be able to host websites that get lots of views, but I don't want that popularity to cost me.
Can someone please come up with something that solves all of these dilemmas for me?
jason_oster|16 days ago
Let's be clear what we mean by "evil". My time is valuable. I have a finite number of heartbeats before I die. If I have to spend 30 seconds watching a damn soap commercial before I get to watch a Twitch stream, that's 36 heartbeats I will never get back. Sure, I could press mute and do something else for 30 seconds that seems more valuable, but that doesn't fit my schedule. Stealing heartbeats is evil.
I have so far optimized against wasting my heartbeats by paying subscriptions to remove ads. Spotify, Twitch, YouTube, Amazon Prime, Apple TV+, and a bunch of others I'm forgetting. Because it's worth $150/month or whatever to not waste my time with the most boring, uninteresting, irrelevant, nauseating crap that advertisers come up with.
And thank science for SponsorBlock, because sponsored segments in videos are the devil. Sponsored segments use the old non-tracking advertisement model. They pay publishers practically nothing because they aren't paying for conversions, but for an estimate based on impressions and track record woo. Bad for publishers, bad for advertisers, and bad for content consumers. Everybody loses. I'm well over my lifetime quota of BS from VPNs, MOBAs, and plots of land scams. So many heartbeats lost.
MBCook|16 days ago
I’m totally fine with outlining targeted advertising. But even classic broadcast stuff poses the dilemma for me.
I have absolutely noticed I miss out some. As an easy example I don’t tend to know about new TV shows or movies that I might like the way I used to. There’s never that serendipity where you were watching the show and all of a sudden a trailer from a movie comes on and you say “What is THAT? I’ve got to see that.”
Maybe some restaurant I like is moving into the area. Maybe some product I used to like is now back on the market. It really can be useful.
Sure the information is still out there and I could seek it out, but I don’t.
On the other hand I do not miss being assaulted with pharmaceutical ads, scam products, junk food ads, whatever the latest McDonald’s toy is, my local car dealerships yelling at me, and so much other trash.
I’ve never figured out how someone could draw a line to allow the useful parts of advertising without the bad parts.
“You’re only allowed to show a picture of your product, say its name, and a five word description of what it’s for”.
Nothing like that is gonna be workable.
Such a hard problem.
ulbu|16 days ago
qsera|16 days ago
But we can build a culture that knows how to avoid ads and the technology to enable it.
foxygen|15 days ago
alsetmusic|15 days ago
I don’t know how we’d ban advertising without impinging on free speech laws in the USA, where a lot of huge companies reside.
How would you do it?
iamacyborg|16 days ago
biztos|16 days ago
Make a lot of noise about privacy, force massive spend in the general direction of the EU, fund a new layer of bureaucracy, and actually do nothing to harm the toxic business models that were nominally the impetus for all this. Because someone’s gotta pay for all this new “privacy” infrastructure…
1vuio0pswjnm7|15 days ago
"It's the primordial domino tile."
FWIW, I believe this is correct
However when using the term "banning" this needs to be placed in context; advertising might be "banned" only in certain circumstances.. Mind you, advertising has been banned whole cloth from computer networks in the past. It is still banned on many computer networks.^1 Before the internet (an interconnected network of computer networks) opened to the public there was a rule, i.e., policy, against advertising
A better term than "banning" might be simply "regulating". Online advertising is not regulated in the same way that advertising is regulated on billboards, in print publications, radio or television. For example, regulating the time (electoral campaigns), place (billboards), subject matter (cigarettes)
Whenever this topic comes up on HN, it draws inane replies about people being unable to distinguish advertising from anything else
But there is zero evidence to support this theory in practice. Everyone knows what advertising is, and how to identify it. That's why and how people are capable of complaining about it
Even this forum, Hacker News, places limits on advertising. YC may promote its participating companies but others are generally not permitted to advertise. Submissions that are deemed to be ads are killed. If advertising was undefinable, then how is HN able to define it
If advertising was impossible to define then how could anyone design a so-called "ad blocker"
1. If advertising were undefinable then why would any computer network have a "Network Use Policy" that prohibited using the network for disseminting advertising
The suggestion that advertising is undefinable, that either everything is advertising or nothing is advertising, is pure nonsense
It's only when the subject of tampering with the sole "business model" of the so-called "tech" company having nothing else to sell, or the means of substinence for the low quality website operator republishing public information in pages crammed full of ads and tracking, that HN commenters try to argue that advertising is beyond definition
A large percentage of internet users, perhaps a majority, have never experienced the internet without ads. Hence it may be difficult for these people to understand the place of advertising on a computer network. Let's be clear, originally, there was _no place for it_
Some people alive today did experience the internet without ads. Sadly, many of them are now engaged in providing internet advertising services for financial gain. Others are not. I'm in the later category
Some of the loudest voices defending internet advertising will be people in the former category. They have cashed in at every internet user's expense
1vuio0pswjnm7|14 days ago
s/substinence/subsistence
jama211|15 days ago
almostdeadguy|16 days ago
burnto|16 days ago