[quantummagic]

That doesn't account for the good-will and word-of-mouth generated from any successful matches, which presumably could lead to many more customers than those lost due to marriage.

[raincole]

Very anecdotal, but in my experience people have no attachment to or enthusiasm for dating apps. I've heard (acquainted) couples say the met on dating apps. No one ever said which ones.

[rkomorn]

My counter anecdote would be that almost every time I mention my spouse and I met on a dating app, people ask me which one.

Edit: people ask me which app, not which spouse.

[xigoi]

It doesn’t matter which one because they’re all owned by a single company and converging toward each other.

[dpe82]

That's a very difficult metric to measure whereas "did this user return and continue paying" is easier. The tyranny of metrics in action.

[samrus]

Man i hate metrics sometimes. Important things that are hard to measure are just left by the wayside

[bawolff]

I feel like that kind of word of mouth is not enough to compensate. Like how many customers is word of one sucessful match expected to attract?

[JambalayaJimbo]

“I met my husband on hinge” is something that gets people to download the app right away. I’ve seen it happen tons of times

[derektank]

I mean, one wedding can draw in over a hundred people, and the specific dating app in question gets name dropped not infrequently. The last wedding I went to, Hinge was mentioned in at least one of the speeches.

[smelendez]

I feel like dating apps almost exclusively take off via word of mouth. It doesn’t have to be marriage, though, just people finding matches worth meeting.

Almost every dating app is scammy, buggy, heavily paywalled, and barely used. If you see an ad for a dating app, it’s usually in that category.