[InsideOutSanta]

There was a time, a few months ago, when everyone complained about the iOS keyboard, and blog posts about it got traction. If you want to get a blog post about the same topic to get traction now, you need a hook. The countdown is the hook. That's why I said, "Another random blog post about the broken iOS keyboard wouldn't get any traction."

That's the point of the countdown. When you write that "this is one of the emptiest threats I’ve ever seen", you are completely missing the point of the threat. Everybody knows it's empty. The writer knows it's empty. But it makes the blog post fun and interesting. That's the actual point.

Do you really think the writer thought that Apple would care about one lost iPhone sale?