[driverdan]

I'm not OP but I pay because I want to support content creators. It also removes ads from players that don't have blocking, such as Roku.

Of course there are other ways to support creators such as donating and buying swag. I do that too.

[joelthelion]

By paying for youtube, you're supporting Google and walled gardens more than creators, I'd argue.

[wilg]

Not financially, since creators get 55% of YouTube premium fees.

[drnick1]

You are much better off donating money directly or buying merch than further inflating Google's profits.

[JoshTriplett]

> I pay because I want to support content creators

I do too; I pay them via Patreon.