[matt-attack]

Since the beginning of Youtube, it has always struck my as reeking of such desperation to keep you hooked. Just the idea that you're watching a video, and there is simultaneously a list of 10 OTHER videos right next to the view. Most have become so numbed to that, but if you step back you should find it just such a sign of desperation to hook you (is the best way I can put it).

Before a video is even over, they have to plaster the video window with MORE VIDEOS. "Here try this, what about this other thing, here have you considered this?"

My mind is always "I haven't even digested this one video and you're already PUSHING MORE!"

When my kids are over my shoulder on YouTube I'm constantly zooming in w/ Mac zoom to obscure the other videos, the other spam, etc.

Just learn to absorb and soak in one thing. And digest it for a moment.

It's all so obnoxious and it's now the norm.

FWIW, I only ever login in a fresh private window.

[jmyeet]

First I will say that clearly all these attention hooks must work or they wouldn't keep doing them but, for me, it just doesn't match how I use YT.

Specifically, I am almost always going to YT with the intention of watching something specific. It could be because I need to solve a problem (eg installing a smoke detector). I also for some reason use it to play music despite having Spotify. I honestly don't know why.

But I almost never go to YT to look for something to watch. I do sometimes watch a related video after I'm done but this wouldn't happen more than 10-15% of the time. I think I'm in the minority here as people seem to go on YT and just keep chaining videos.

But I find YT's interface to be a confusing mess of "me too" products that are half-assed and various likely fiefdoms that force UX onto things that don't make sense.

For example, YT's Live streams are, well, ass. The player is terrible. The UX is terrible. And you still have that right panel showing related videos. But watching Live videos is a vastly different UX than watching VODs. So why is it there? I suspect because whatever team owns that recommendation panel has a lot of power. And it probably drives metrics still so it's still there.

And bringing this back to YT Shorts. Ugh, I too would like to never see them. It's a "me too" Tiktok. And it's worse. Tiktok's UI/UX is just a step above Shorts (and Reels). And I spend 98% of my Tiktok time on my fyp.

But yes the "please watch another video" UI is everywhere. The end of a video, your home page, the right panel and in-video prompts/

[yard2010]

As the other guy said, it's like having a drug dealer wait outside your house and try to push you some smack. This must be illegal, the fact that it's not illegal must be illegal.

[wpm]

I can sympathize a bit with YouTube trying to boost engagement to increase ad views, like, love it or hate it, thats the game they have to play hosting and serving petabytes of video.

But all of that shit should disappear the moment I start paying for it out of pocket. Like, I'm already paying, getting me to watch more videos costs them more money that it would to leave me the fuck alone!