[whycome]

Insane is a bit hyperbolic. The history of marketing is full of grand mistakes that seem absurd in hindsight.

[parineum]

OP was suggesting this wasn't a mistake. They are suggesting it's a win for Amazon, even with the backlash, because it frames the technology the way they want to.

[baobabKoodaa]

That is exactly what I'm saying! I'm saying this was a mistake (not intentional). Read my post again if you are confused.