The original comment says "sell them to «resale» companies". Selling goods means being paid for it, while you and the parent comment are both saying money goes in the opposite direction.
Outside of a few very rare circumstances, that’s not what “sell” means. 99.9999999999% of the time, “selling for a negative price” is more accurately called “buying”.
I don't think you can sell at loss in Europe (not sure, happy to be corrected), so might be small but it'll still be positive. The bet is it will be high enough to be a deterrent. The other bet is that at some point the rest of the world will push back being a corporate dumpster.
This particular thread of the argument can go on for a while. I can't well articulate the doubts I have because I'm not in the industry, but many such well-meaning laws have a tendency to backfire once given enough time for bad/poor actors to game it.
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