[sixtyj]

This applies when there is a large number of competitors.

Now companies are fighting for the attention of a finite number of customers, so they keep their prices in line with those around them.

I remember when Google started with PPC - because few companies were using it, it cost a fraction of recent prices.

And the other issue to solve is future lack of electricity for land data centers. If everyone wants to use LLM… but data centers capacity is finite due to available power -> token prices can go up. But IMHO devs will find an innovative approach for tokens, less energy demanding… so token prices will probably stay low.