[jstrieb]

If those announcement posts don't take off, how do you end up finding a community of users/players?

[majicDave]

It’s different every time, but basically “marketing”. No matter where you are showing your stuff, it’s in a subset of the population, chances are HN won’t be buying your app subscription. You need to get it in front of your actual audience.

[mettamage]

As someone who has a small bit of skill in marketing nowadays, where would you advice me to deeply learn it? I think I have enough knowledge now to have developed a taste of what is actually good but don't know where to find a good curriculum to get started.

[PaulHoule]

See also "Product Hunt". Oddly it's been about a year since I've noticed anybody who mistakes a Product Hunt launch for a marketing plan but that used to be endemic.