[MattGaiser]

Sales or money. Bring in customers or investors.

[timsein]

If the product I’m trying to build doesn’t exist yet (and can’t meaningfully exist without deep technical execution), is the move to prove distribution somewhere adjacent first? Should I be finding a sales position within a tech-startup?

[PaulHoule]

(1) Proving your ability in sales would help your credibility

(2) There is still "finding investment"

[MattGaiser]

It depends on the field, but it would be sufficient to demonstrate interest that someone is willing to buy the product.