[sehansen]

The clothing that ends up in the landfill also needed to be transported, stored and organized. So if you don't produce those clothes to begin with you not only save the pollution and resource usage that would come from producing it, but also the pollution and resource usage from transporting, etc. It may _cost_ the company more, but only producing what can be sold will be strictly less polluting.

[imperfect_blue]

There's no way to perfectly forecast demand; all things equal I'd prefer that companies overproduce and we live in an age of plenty with a bit of waste (which companies are already incentivized to avoid), rather than face shortages in goods.