I think this is true if you evaluate it purely as a performance channel, but I suspect most Super Bowl buys aren't competing with search/social on the same axis
Let me give you the counterpoint that is increasingly hard to ignore :
You can reach the same users on search and social that the Superbowl will give you and if you can convert them more efficiently, where should your $10m go ?
The newfangled wisdom is that customers are at least as effective branding as the Superbowl
aorloff|11 days ago
Let me give you the counterpoint that is increasingly hard to ignore :
You can reach the same users on search and social that the Superbowl will give you and if you can convert them more efficiently, where should your $10m go ?
The newfangled wisdom is that customers are at least as effective branding as the Superbowl