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allenu | 11 days ago

I really don't know why this idea still persists that going through App Store review is this awful thing that takes forever and eats up all of your time. It really doesn't nowadays. I've shipped several apps in the last few years and the longest one of my apps has been in review has been maybe 3 days, and the average is between 1-2 days. That's usually for new apps. For updates, it's usually half a day to 1.5 days to get it reviewed.

It takes barely any time to manage the review process. I have had apps and updates rejected but it was easy enough to make some changes and re-submit.

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