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naveen99 | 10 days ago

They are subsidized by people who underuse their subscriptions. There must be a lot of them.

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bloppe|10 days ago

I think the people who use more than they pay for vastly outnumber those who pay for more than they use. It takes intention to sign up (not the default, like health care) and once you do, you quickly get in the habit of using it.

naveen99|10 days ago

Of course, like gym memberships. VC’s subsidizing powerlifters…

canibal|10 days ago

This move feels poorly timed. Their latest ad campaigns about not having ads, and the goodwill they'd earned lately in my book was just decimated by this. I'm sure I'm not the only one who's still just dipping their toes into the AI pool. And am very much a user that under utilizes what I pay for because of that. I have several clients who are scrambling to get on board with cowork. Eliminating API usage for subscription members right before a potentially large wave of turnover not only chills that motivation it signals a lack of faith in their marketing, which from my POV, put out the only AI super bowl campaign to escape virtually unscathed.

mcherm|10 days ago

> the goodwill they'd earned lately in my book was just decimated by this

That sounds absurd to me. Committing to not building in advertising is very important and fundamental to me. Asking people who pay for a personal subscription rather than paying by the API call to use that subscription themselves sounds to me like it is. Just clarifying the social compact that was already implied.

I WANT to be able to pay a subscription price. Rather like the way I pay for my internet connectivity with a fixed monthly bill. If I had to pay per packet transmitted, I would have to stop and think about it every time I decided to download a large file or watch a movie. Sure, someone with extremely heavy usage might not be able to use a normal consumer internet subscription; but it works fine for my personal use. I like having the option for my AI usage to operate the same way.

noosphr|10 days ago

There is a lot more vc cash.

tom_m|10 days ago

There are. It's like healthcare, the healthy don't use it as much and pay for the sick.