There's also the adjacent phenomenon that when you have a bus that operates, say, every twenty minutes per day which is already inconvenient not least because of inevitable delays and the occasional early bus (meaning your average passenger will wait at least 15min just to make sure they don't miss the ride), and you then start to streamline efficiency by cancelling the worst-performing trips, now you have a schedule people can't easily memorize which is another hassle. As an effect, because transporting passengers is not exactly like herding cattle, people will try to find other means to do the commute, so thinning out your service will likely reduce ridership on all the other tours, too.
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