[airstrike]

Feels like there's an opportunity for an "ethical ads" platform

[1bpp]

For a few years in the webcomic & blog space there was Ryan North's Project Wonderful, which served unintrusive auctioned banner ads that were usually advertising another creator's genuinely interesting work; I have no problem at all seeing ads for things sincerely made by humans.

[AuthAuth]

Mozilla tried this. But the only people who want this is consumers. Advertisers want as much info as possible to target ads so would never choose this option unless heavily pressured by consumers.

[davidfischer]

Founder of EthicalAds here. In my view, this is only partially true and publishers (sites that show ads) have choices here but their power is dispersed. Advertisers will run advertising as long as it works and they will pay an amount commensurate with how well it works. If a publisher chooses to run ads without tracking, whether that's a network like ours or just buyout-the-site-this-month sponsorships, they have options as long as their audience generates value for advertisers.

That said, we 100% don't land some advertisers when they learn they can't run 3rd party tracking or even 3rd party verification.

[calebkaiser]

There is a platform called ethical ads for developer focused advertising: https://www.ethicalads.io/

[nemomarx]

does Google AdWords still exist? text only ads solves a lot of these issues

[Loughla]

My favorite forum has ads on every page. One header and one footer. Text only as a link to the site or product being advertised. The advertisers pay the site owner himself.

I've bought things from those ads because they're targeting the demographic on that site, not targeting me specifically. They're actually more relevant.

Now that's not probably sustainable, but I have to imagine that the roi for the advertisers is higher than general targeted ads. I've never even clicked on one of those except by accident.

[tcfhgj]

Oxymoron