[servo_sausage]

If I'm publishing something, I want maximum revenue.

If I can guarantee repeat customers then I can make the reader the sole focus, but if I still have to maximise based on capricious trends and search indexing, then I'll probably maximse the payment, the adds, and sell your data as well.

Subscription services are probably the only way, unless we see a consolidation of hosts with a consistent brand and quality, enough to trust a micro transaction will get something of the quality I expect.