[wvh]

While it's true Europe might not be producing the next Apple or Google, there are lots of alternatives, like national academic login systems, logging into third parties with bank credentials or government IDs... Solutions that depend less on one commercial company capturing the market, that are in place on a national level and work well. It's a different landscape. Factors like current day political turmoil make people much less trusting of "American" solutions. It remains to be seen if this goes beyond sentiment into some actual pan-European solutions that (claim to) safeguard privacy and data.

[stackbutterflow]

What about non EU users? Americans don't second guess themselves when they slap google/apple/meta sign in only. They know everyone in the world will never pause when they see their logo on the buttons. To reach this scale of worldwide adoption for a European service requires a massive amount of investment.

What's even the entry point? Google and Apple make the devices that everyone uses. Even if you build a service like you suggested, how do you ensure that everyone is using it?

[danelski]

> They know everyone in the world will never pause when they see their logo on the buttons.

As in, that they won't run away when they see them or that they will all happily use them? If you mean the latter, then it's just false. Also, why do you assume that such product would need to be used worldwide all of a sudden? Having something for the local market would be sufficient to call it a success in this instance. There's an ICC judge who could tell you a thing or two about having a whole digital life on the hook of services from one country, so reducing this dependency is a clear benefit.

[GeorgeOldfield]

the problem is - these don't work unless everyone uses them worldwide.