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bdcravens | 9 days ago

I may start to create an account, but after about 30 seconds of effort, I'll start asking myself if it's really a service I care about. Send me an email? If it's not there by the time I click my email tab, odds are pretty good I won't wait around unless it's a truly compelling offering. Want me to fill out a form? If it's anything more than just an email and a password field my password manager can complete for, again, I'll question whether I want you to have that info about me.

So no, I may not leave, but each tiny bit of friction increases the possibility of abandonment. From the perspective of conversion, abandonment is the same as "just leaving".

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