[userulluipeste]

"They have a pretty straightforward business, make GPU cards and sell them."

They do, but that's not the (full) story here. Companies tend to easily migrate upwards, to a higher volume and/or higher profit margin market, and hardly (if ever) in the opposite direction. The painful restructuring necessary to enable this kind of reverse change is also damaging to the company brand, culture, and self-perception. If they ever get in such position, they may of course recover, but I wouldn't bet money on that.