[willis936]

Loss is admitting defeat when you have a mature hardware team, decades of fans, and a brand that was born from, and reached its heights, from really connecting with what people want. That's fertile ground that got doused in salt. At some point you just have to admit that people don't want what they don't want. No reality distortion field will make people want crap games made without love bloated to the gills in microtransactions. Microsoft would rather shut the whole thing down than admit that though.

[nebula8804]

Was it really profitable when it was doing things fans did want? The original console was a massive loss and a mess because they didn't know what they were doing. The 360 gave them a few good years but in the end the ended the cycle in second place yet again. Afterwards it was years of being distant third. Will Microsoft ever recoup that investment? The only good years they had were because their competitor stumbled momentarily. How good was the brand when they never really made inroads into asia?

(I say all this as someone enamoured with the first console as it was a core moment of my upbringing)

[willis936]

Of course it was. The proof is in the pudding. You don't go from a skunkworks program to a major division without profit. Selling millions of consoles and games for hundreds of dollars with healthy margins is a printing press. The issue is while searching for making the printing press to have ever growing margins you squeeze the soul out of the product and make it so your customers leave. Optimizing for 3 months out kills you in 24 months. This is textbook enshittification. It is very obvious when it's happening and it should be very obvious when looked back on.

It was xbox yesterday, it's Windows today. Microsoft is on the way out.