The UX should be more "mass user" friendly if the goal is to attract mainstream users. Sign in with Apple/etc.. selecting a server is technical language and not end-user language etc.
Selecting a server is one of the reasons the fediverse appears to have not seriously challenged incumbents. As soon as a non-technical user sees this, they bounce.
Checking the Mastodon app, new users are asked to "Join mastodon.social" or "pick another server". If you just mindlessly click the primary button, you'll get an account on mastodon.social so I think the server selection challenge has largely been addressed.
There's also the problem where selecting the server is quite a consequential choice which users who are brand new have no way to make a proper choice on. The owner of the server you choose has access to all of your data and the ability to delete your account or shut down the server at any time.
I think this got much better than on the early days. Nowadays it's not much different than picking your Discord server, which is already something everyone is aware of.
This is the same philosophy as the creator, the sign-up flow does not ask you to select a server it defaults you to loops.video
Maybe the app is different? I haven't tried it yet
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