[beloch]

One thing that's awesome about this and is 100% better than TikTok:

No burned-in branding. No trailing brand screen. No trademark brand noises.

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Tiktok videos have omnipresent logos burned-in and a full-screen trailer with an annoying Tiktok brand sound. The few random loops that I looked at had none of these. I hope this doesn't change and, if it doesn't change, I hope loops displaces TikTok. I despise being constantly bombarded with branding.

[notpushkin]

Bombarding with branding is how TikTok got people on, and I don’t think it’s a bad strategy per se. In fact, I can’t think of any other way to overcome network effects with a product like this (word of mouth would be the best, but you’ll need a ton of creators first).

[beloch]

Vandalizing every video posted on their service may have helped TikTok spread brand recognition. One can only hope that a service that doesn't vandalize the content they deliver will find a way to pull ahead.