[niam]

We don't have many examples of short form video feeds which are divorced from the the TikTok and Reels algorithm -- both of which are aggressively incented to "engage" a user in ways they may not have preferred in the retrospect.

[willis936]

Well that's why people are doing science to figure that out. Right now it looks like the format itself acutely affects short term memory. The video really is worth a watch.