Addressing them head on would be providing verification of your claims alongside the initial announcement, not being intentionally vague and then using reasonable skepticism as marketing.
Addressing the claims one by one is still doing it head on. There's not some logic timeline for this stuff.
The slow drip of verification is a smart move IMO. It keeps them in the media for longer (Gabbo) and stops them from being lost in the other 1000 different battery announcement. Hopefully getting them funding I'm guessing they need to start full manufacturing.
That said, while this certainly is a promising battery based on the claims, I won't get my hopes up until there's an actual product I can buy.
I'm not sure being hesitant to accept claims without evidence is a mark against credibility.
I think stringing this out certainly has marketing advantages. But I think if they really had this kind of breakthrough they would be focusing on billion-dollar deals with manufacturers to ramp up capacity rather than internet hype marketing.
cogman10|8 days ago
The slow drip of verification is a smart move IMO. It keeps them in the media for longer (Gabbo) and stops them from being lost in the other 1000 different battery announcement. Hopefully getting them funding I'm guessing they need to start full manufacturing.
That said, while this certainly is a promising battery based on the claims, I won't get my hopes up until there's an actual product I can buy.
naasking|8 days ago
stetrain|8 days ago
I think stringing this out certainly has marketing advantages. But I think if they really had this kind of breakthrough they would be focusing on billion-dollar deals with manufacturers to ramp up capacity rather than internet hype marketing.