A trademark sets your brand apart from competitors. If your competitors are other brands of mushrooms, then "Mushroom" is too broad. But if you're trying to distinguish yourself from other brands of packaging, it might work.
If it got litigated and I were the judge, I'd be concerned they were trying to abuse trademark to get patent-like protection. In the narrow packaging market, another mushroom packaging competitor would have trouble talking about its product without mentioning the word "mushroom" and drawing the ire of Mushroom™ lawyers.
fluoridation|6 days ago
wswin|6 days ago
sowbug|6 days ago
If it got litigated and I were the judge, I'd be concerned they were trying to abuse trademark to get patent-like protection. In the narrow packaging market, another mushroom packaging competitor would have trouble talking about its product without mentioning the word "mushroom" and drawing the ire of Mushroom™ lawyers.
Disclaimer: lawyer law blah blah