[mft_]

I agree that HN is not representative, but amongst my definitely-not-tech-aware friends, there's certainty awareness about privacy and social media. This might manifest in avoiding specific apps (for example, I have a friend who refuses to install TikTok, despite being active in Instagram) or strict controls of their children's use.

There's another group who don't necessarily take any action immediately, but might switch if there was a competitive alternative. But of course there's a network effect: being an early adopter of Signal (over Whatsapp) was lonely but eventually enough people came along. Bluesky is doing okay vs. Twitter. Without people trying to offer an alternative, nothing will ever change.