[elicash]

What I'd add to this discussion is that a minimalist website looks HIGHER END, in the same way that a clothing store that's packed with clothing looks cheaper than a store that has like 10 dresses and tons of empty space.

Depending on the brand, you might want to appear like a good bargain! Alternatively, you might want to appear like you sell luxury items. But either way, the design is communicating something.