[archievillain]

I mean, yes, you could attempt to take over the largest entertainment market in the world, already dominated by a handful of multi-billion dollar corporations, in the hope that your "mega success" game is so world-shattering that EA, Ubisoft, etc have a Scrooge-ian change of heart and start following your pro-consumer, pro-conservation ideology.

Now, if you want to actually do something that has a chance of having any effect at all, you go for the legislature. Unlike America's entirely feckless regulatory bodies, the EU does occasionally dislodge itself from the corps' backsides to provide a quick, timid reprimand. It's not very much but it's much better than nothing at all.

Although, I have to wonder, do you believe this should apply to every market? Should asbestos be made legal in buildings on the account you could build houses without it? Should we remove all kind of sanitary requirements for food processing, on the account of the fact that some food companies might not let their plants wallow in filth?