[thesuitonym]

Right of the bat, first sentence already bugs me. I hate this "woe is meeee the web is centralized" nonsense. No, the WWW is not owned by big companies, you have decided to only go to web sites owned by big companies. You might be able to make the argument that the Internet is owned by a few big companies, depending on what you consider the Internet to be (Is it the physical hardware, or the content that passes through the hardware?), but the web? The World Wide Web? What are you even talking about?

Of course, I am asking bad faith questions here. I know the author is fully aware that the WWW is free and available to all. I don't assume any maliciousness here, but the author is not being honest about their intent. They know you can just put a website out there, but that's not the problem. The problem is that they won't get 2.5 million views, 100,000 interactions, and 1000 comments. They want a more open web, like it was back in the day. But then you remind them that back then having 1000 views on your entire site (let alone any single page) was considered successful, and that's not what they meant. The problem is that everyone wants to eat their cake and have it, too.

You either get a small web, where page views are counted in the hundreds, or you get locked into the big players and get the views you want. I, for one, choose the former.