[nathan_compton]

I find this confusing, but most people do not like to exercise. I think most people know how.

[Aurornis]

For those people it's better to call it "being active" or "moving" or just "not sitting all day".

There's way too much emphasis on gyms, workout programs, PRs, and difficult fitness. Most people just need to move a little more.

[alamortsubite]

It's a tough sell after decades of propaganda. According to the CDC, over 75% of Americans are seriously out of shape[1], and 40% are obese[2]. They typically spend an hour a day commuting by car, which robs them of an easy opportunity to get a little exercise (and which is also physically dangerous in an immediate sense and a form of long-term psychological torture as evidenced by driving behavior at rush hour).

1. https://www.cdc.gov/nchs/products/databriefs/db443.htm

2. https://www.cdc.gov/nchs/products/databriefs/db508.htm

[galleywest200]

There are a ton of ways to exercise that are fun, people just fail to see that. Hiking (free), rucking (only requires a backpack), climbing/bouldering (free outside, money in a gym), sports (free minus ball cost), kayaking, canoeing, walking your dog, etc.