[Romario77]

you can get a lifetime fan just by replying to a letter - like you see here. That's a very effective marketing.

I got a rejection letter once from a company I submitted my resume to (online) and I still remember that and in a positive light even though it was a rejection.

Now they just ghost you even if you went through 5 rounds of interviews and spend a bunch of your time.

[andix]

> you can get a lifetime fan just by replying to a letter

Absolutely. But it doesn't increase next quarter's revenue. Which seems to be the main metric nowadays.