[hnlmorg]

> In my experience, I've introduced DGG* to some colleagues and friends and later on, the feedback received was "I now use DGG"

I use DDG too, but that’s not the point of the original comment.

> Not everything needs to be a jingle I suppose..

While true, what’s also true is that jingles exist precisely because they are effective messaging. And DDG is missing out on that. Hence the comments about verbing.