You can spin up any idea and claim it increases brand loyalty, but you have to have actual evidence that that either happens or actually matters in some way, and in this case it probably doesn't and isn't worth the expense once the scale exceeds >1 employee spending more than a few minutes a day. If you've got the data to prove otherwise so that you can actually make someone money, go ahead and sell people on the idea.
I don't have to - it's called image branding and is a well-known and established marketing discipline. Not direct ROI like hard sell techniques, but it lands you with higher margins, lower customer acqusition costs, longer customer lifetime value, etc. Apple was a master at that, Nike, and in this particular example LEGO regularly responds to children mail, Nintendo built a whole business channel around it with Nintendo Power and I'm sure I could pull out many more examples. Not everything is a hard sell technique.
Because you actually believe the world is full of benevolent companies who work for the public good?
Or maybe people have seen what companies are doing behind the scenes that goes against their PR, making it worthless and hypocritic. Remember "don't be evil"?
bigDinosaur|4 days ago
Keyframe|4 days ago
joe_mamba|4 days ago
Or maybe people have seen what companies are doing behind the scenes that goes against their PR, making it worthless and hypocritic. Remember "don't be evil"?