2 things to think about here:
1. Coding is just one phase of the software development life cycle (SDLC). We still have to gather requirements, design, test, release, and most importantly maintain. I was taught, albeit years ago, that code spends most of its life in maintenance and that is the phase where the most money is spent.
2. Keep in mind Amdahl's law. The limit of software cost as coding cost approaches zero is the cost of the other phases of the SDLC. Apologies to Amdahl for the cheap, dirty bastardization.
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