The joke is that Apple RAM pricing is now close to market level, they still have margin in there even at market prices, and they are notorious for supply chain management and locking in contracts/prices ahead of time. So doubt Apple will change anything here short term.
On the flip side if you're buying a new computer in 2026 - it's going to be even harder to justify not getting a MacBook, the chips are already 2 years ahead of PC, the price of base models was super competitive, now that the ram is super expensive even the upgraded versions are competitive with the PC market. Oh and Windows is turning to an even larger pile of shit on a daily basis.
> The joke is that Apple RAM pricing is now close to market level
Probably not quite, but I was pricing a Lenovo laptop last week and this is the first time the lenovo price for RAM upgrades was lower than 3rd party RAM.
The mac chips are ahead in single threaded performance and maybe performance per watt but thats about it. Factoring cost they're competing against the top x86 chips which out preform them in nearly every workload while remaining upgradable and stable.
Apple also uses a different kind of RAM (iirc a custom LPDDR5X to use with their Unified Memory SOC - not the same kind as the commodity RAM that everyone is putting in their PCs. So they aren’t competing with everyone on it. Plus they probably locked in their rates back in 2024 with their suppliers.
rafaelmn|4 days ago
On the flip side if you're buying a new computer in 2026 - it's going to be even harder to justify not getting a MacBook, the chips are already 2 years ahead of PC, the price of base models was super competitive, now that the ram is super expensive even the upgraded versions are competitive with the PC market. Oh and Windows is turning to an even larger pile of shit on a daily basis.
b112|4 days ago
I'd buy a mac in a sec otherwise.
tonyedgecombe|3 days ago
kristianp|3 days ago
Probably not quite, but I was pricing a Lenovo laptop last week and this is the first time the lenovo price for RAM upgrades was lower than 3rd party RAM.
AuthAuth|3 days ago
Infiniti20|4 days ago
tehlike|4 days ago
malshe|4 days ago
deafpolygon|3 days ago
bpye|3 days ago