[robbbbbbbbbbbb]

This feels super unfair to the gov.uk experience design which for me stands out head and shoulders above any other web workflow delivered by the public sector I've ever come across.

Pages are snappy, terse, consistent, clear and unsurprising. I agree this specific example feels a bit dark-patterny and occasionally stuff like self-assesment can have more steps than necessary, but overall it's really high quality.

In comparison the process for getting a DUNS number felt like going through some kind of a psychological experiment.

Finally, this:

> a party in power famous for paternalism

is just enclowning yourself with a partisan and non-sequitous point.

[smikhanov]

    Pages are snappy, terse, consistent, clear and unsurprising

This is a fantastic summary. Also, when you switch to gov.uk after using literally any other modern website, it's always surprising how fast it is.

[gib444]

You're trying to paint me as someone who hates the whole gov.uk experience - which is not what I wrote or implied

I'm allowed to be frustrated and to criticise it - I'm a tax-paying British citizen.

> is just enclowning yourself with a partisan and non-sequitous point.

It's sequitous and highly relevant as GDS is part of the Government. Your comment just reads like a reflexive defensive reply by someone who can't stand any criticism of something they personally like.

[robbbbbbbbbbbb]

It's not sequitous mate.

The idea that a Labour Secretary of State would be phoning up the Cabinet Office screaming down the phone at them about interaction design on the website while a Tory one would just have their feet up is ludicrous and you know it.