But the article seems to take a very roundabout way for it, and still doesn't link the direct version. I just did the same thing, googling 'UK ETA', clicked the top result, then clicked the most salient link on the result page ('Apply'), then clicked the most salient button on the next page which is a big green 'apply now button', though it is after the links to the app (but those links are not big and green). Admittedly I do have a decent amount of experience with the UK government's website which tends to have this pattern of a few pages of explanations about the thing before you get to the form you need to fill in, but it surprises me that it was that hard to find.(Edit: ah, no, I see: the next steps are quite dark-pattern pushing you towards the app. Yeah, that's quite shitty)
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