[rhazn]

(article author here): The big green "Start Now" button on https://www.gov.uk/eta/apply takes me to the same double push-for-the-app flow in the article (on desktop firefox). But otherwise true, should probably have searched for "UK ETA", but coming from the announcement, that is very clear you need the app, searching for "UK ETA App" felt natural.

[dwroberts]

There is a link that says “I cannot use the app” and at the bottom of the page there is “Apply online instead” which takes you here, and you just press next:

https://apply-for-an-eta.homeoffice.gov.uk/apply/electronic-...

[red_admiral]

I accept your rebuttal. Not needing to apply for an ETA myself, I found the big green button and stopped there.